Nucleus Vision Partners with India’s Leading Kids wear Chain

Will implement IOT & BlockChain based retail platform in all stores

NucleusVision, and Gini & Jony, India’s leading children’s wear retail chain, today announced their partnership to use NucleusVision’s Internet of Things (IoT) and Blockchain (BC) based customer identification platform – NucleusION or ION.

ION allows brick-n-mortar retailers to identify any customer who walks into a store, in real-time, using Nucleus’ proprietary (patent pending) sensor technology. ION sensors do not depend on any RFID, WiFi or Bluetooth, or even facial recognition technologies to operate. Nucleus empowers retail stores with the intelligence layer of customer data that was till date only limited to online e-commerce experiences. For the last few months, Gini & Jony had been running a PoC of the ION at some select outlets and after successful trails, have now made the partnership official.

Speaking about the partnership, Shailesh Lakhani, Vice President, Gini & Jony, said, “Nucleus ION will enable us to understand and interact with customers better and this technology can change the retail landscape. We at Gini & Jony have always been highly supportive of our customers, and we look forward to expanding the scope of our relationship and help create a better experience for them.”

Here is a full video testimonial:

“NucleusVision will have a major impact on how customers and brick and mortar retailers interact and transact. This solution will help retailers focus and serve individual customers, with tailor made offerings. The Retailers Association of India, Shoppers Stop, and Future group has also recognized our efforts towards solving one of the biggest pain point of the retail industry,” said Abhishek Pitti, CEO of NucleusVision.

About Gini & Jony:

Gini & Jony, promoted by the Lakhani brothers, since 1980. The brand sells apparel through a mix of company-owned and franchised outlets, and is currently present in 106 cities with 200 exclusive brand outlets and other large format multi-brand stores, such as Shoppers Stop, Lifestyle Stores, Pantaloons etc. While the promoter group holds the majority stake in the organization, the company is partially owned by Anil Ambani’s Reliance Capital.

About NucleusVision:

Founded in 2014 at Harvard University, NucleusVision is an end-to-end technology solution provider that captures and provides previously inaccessible data to retailers and other ‘brick and mortar’ businesses through blockchain and real time sensor technology.

NucleusVision (formerly known as Bell Boi Inc.) is backed by Tim Draper, Reliance Capital, IndusAge Partners and several other prominent industry players. NucleusVision has offices in San Francisco, USA, and Hyderabad, India.

In India, Nucleus Vision has been working with several state governments, like Telangana, Assam and Goa to foster mainstream blockchain adoption in India. Nucleus is also working with government bodies like NITI AAYOG, ICRISAT etc. by helping them explore areas where they can leverage the power of blockchain.