Oral Care Market Size is Expected to Reach USD 41010 Million by 2026 at a CAGR of 2.4% – Valuates Reports

The oral care market is expected to grow rapidly due to factors like increasing prevalence of dental caries, periodontal diseases, and other dental illnesses, growing knowledge of oral hygiene, increasing expenditure on dental health care, and increasing the number of small/private clinics with dental clinics. 

“In 2019, the Global Oral Care market size was USD 34670 Million, and it is expected to reach USD 41010 Million by the end of 2026, with a CAGR of 2.4% during 2021-2026.” 

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In order to meet a higher customer base, the global oral care market is highly impacted by product developments carried out by the main players, along with massive investment in marketing and promotion activities. However, lower consumer perception of oral care industry technical advances is hampering growth rate.

The oral care market report is segmented into Toothbrush, Toothpaste, Mouthwash/Rinse, Denture Products, and Dental Accessories based on type. Toothpaste holds the largest share of the oral care market. The primary driving factor for this category is high product consumption across all income and age groups. 


  • The growing geriatric population and the availability of numerous types of denture products is driving the oral care market.
  • Innovative product introductions also drive the oral care market. Electric and battery-powered toothbrushes, dental floss, denture-adhesive creams, fresh breath strips, and chewing gums are some of the newly produced products that the middle-income and high-income classes are increasingly adopting. Market entry of new products has increased people’s interest in oral care and thus increased demand.

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  • Due to its large population, the Asia-Pacific region dominates the market, followed by the European region and then North American region.
  • In Western countries, including the United States, Germany, and the United Kingdom, consumer demand for an electric toothbrush, mouth wash, and dental floss is expected to drive the market.
  • BRICS represents a potentially viable market for oral care products, as customers are increasingly concerned about improved oral hygiene. In addition, increasing middle-class population coupled with rising per capita income and consumer spending by the BRICS population is expected to fuel oral care market growth, especially in BRICS.

The key players covered in this study

  • Procter & Gamble Company
  • Johnson & Johnson Consumer Inc.
  • Colgate-Palmolive
  • GlaxoSmithKline
  • Church & Dwight Co. Inc.
  • Dr. Fresh, LLC
  • Dentaid
  • Lion Corporation
  • Sunstar Suisse S.A.
  • Others

Market segment by Type, the product can be split into

  • Toothbrush
  • Toothpaste
  • Mouthwash/Rinse
  • Denture Products
  • Dental Accessories

Market segment by Application, split into

  • Infant
  • Children
  • Adults
  • Old man

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Market segment by Regions/Countries, this report covers

  • North America
  • Europe
  • China
  • Japan
  • Southeast Asia
  • India
  • Central & South America

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1. Oral Irrigator Market

The global Oral Irrigator market is valued at 260 million USD in 2018 and will reach 400 million USD by the end of 2025, growing at a CAGR of 5.2% during 2019-2025. 

An oral irrigator is a home care tool that uses a stream of pulsating water to dissolve plaque and food debris between the teeth and underneath the gum to enhance gingival health.

The oral irrigator market is mainly driven by rising demand for home use, which accounts for almost 73.17 percent of total downstream oral irrigator consumption globally.

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2. Electric Toothbrush Market

The global Electric Toothbrush market is valued at 1350 million USD in 2018 and will reach 1600 million USD by the end of 2025, growing at a CAGR of 2.1% during 2019-2025.

A modern electric toothbrush is powered by a rechargeable battery charged by inductive charging while the brush sits between the charging base.

Europe is expected to be the biggest region in the electric toothbrush market, accounting for more than 66% of its market share in 2016. The United States is closely following in as the second biggest market, with a market share of 13.9% in 2016. 

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3. Pet Oral Care Market

Some of the key drivers for the pet oral care market are increasing ownership of pets, increasing awareness among pet owners of the safety of their pets, and increasing in the number of pet insurance. In addition, pet care market premiumization, increasing disposable income, and westernization in developing nations further drive the global demand for the oral pet care market.

This report focuses on the global Pet Oral Care status, future forecast, growth opportunity, key market, and key players. The study objectives are to present the Pet Oral Care development in North America, Europe, China, Japan, Southeast Asia, India, and Central & South America.

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4. Oral Care and Oral Hygiene Market

Factors such as increased knowledge of oral hygiene, increased incidence of dental diseases, and advances in oral care products are expected to drive the growth of the oral care / oral hygiene market. It is expected that increased online purchasing of oral care products would generate new growth opportunities for players operating in this market.

This report focuses on the global Oral Care and Oral Hygiene status, future forecast, growth opportunity, key market, and key players. The study objectives are to present Oral Care and Oral Hygiene development in North America, Europe, China, Japan, Southeast Asia, India, and Central & South America.

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5. Oral Health Care Market

This report focuses on Oral Health Care volume and value at the global level, regional level, and company level. From a global perspective, this report represents an overall Oral Health Care market size by analyzing historical data and future prospects. Regionally, this report focuses on several key regions: North America, Europe, China, and Japan, etc.

The study covers the country-wise and region-wise size of the market for the period 2015-2026. It also includes market size and the Product and Application segment forecast for the period 2015-2026 in terms of sales and revenues.

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