Panasonic India forays into education sector

Panasonic, a brand to reckon with in the field of consumer Electronics, has entered the education segment with products such as “CareerEx” and “XcelIT”.  

CareerEx has been designed to address the needs of college and university students to advance their skillset with emerging technologies such Data Science, Cloud Computing, Machine Learning/AI and Internet of Things to name a few. XcelIT on the other hand is designed for school students primarily residing in Tier II & III cities, to ready them for all competitive exams.

Designed and developed at Panasonic’s India Innovation Centre (IIC), the solutions were launched for the students to be industry-ready and get better placement. The offering will help the students from low economic background ( who cannot afford high cost) to have access to qualify test papers and get level playing field in preparing for entrance exams like JEE, NEET and competitive exams like banks, Railways and other government jobs. 

Centre for Monitoring Indian Economy’s (CMIE) recent data further validates that the unemployment rate in the urban youth is very high; in the age group of 20-24 years, an unemployment rate of 37 per cent was reported whilst graduates amongst them reported an alarmingly higher unemployment rate of over 60 per cent. Keeping that in mind these educational solutions have been designed and developed at Panasonic’s India Innovation Centre (IIC). These solutions have been developed for the students, colleges and universities, to bridge the existing skill gap between current education and employment needs for the future. 

Pankaj Rana, Business Chief, Sanyo and ecommerce, Panasonic India –  said, “India is rapidly moving towards becoming a digitally advanced country and we are witnessing a significant change in the way businesses are transforming. Bridging the required skill gap and building a future workforce ready for the next phase of technology disruption, is the need of the hour. With this objective, we at Panasonic are focusing on the grassroots level and we will continue working with student communities across India to keep them informed of the emerging technologies, enhance skill-sets and provide career guidance”.

The educational solution CareerEx course starts at Rs 9999 per month onwards while, XcelIT starts at Rs 999 per month however, students can avail individual tests at Rs 99 too.   Panasonic has collaborated with specialised educational partners to provide expertise for this program. While students can look at increasing their employability, educational institutions can enable students with on-demand job skills and thus, improve their rankings and the industry can save on fresher recruitment and training costs. 

Speaking on this development, Atsushi Motoya, Head – Panasonic India Innovation Centre said, “In India, we have already introduced innovative solutions in health care, retail, enterprise and asset tracking across industries. Through the launch of CareerEx and XcelIT, we hope to develop another innovative Edu-tech solution to upskill technology talent pool to address the unemployment rate amongst urban youth and at the same time cater to the demands of industry. We are looking to positively impact nearly 100,000 students over next 5 years.” 

With this new offering, the Japanese company will face tough competition with likes of Udemy, Coursera and Unacademy.