UK-based Staffordshire University invites applications for its MSc Digital Marketing Management Programme
USPs of the course: MSc Digital Marketing Management programme, taught at the UK-based Staffordshire
The postgraduate programmeis business/organization-focused and includes extensive organization case studies and working examples. It fosters students’ conceptual understanding of the issues within the Digital Marketing Management field. The key course modules include Digital Consumer Behaviour and Experience, Management Control and Internal Audit, Strategic Marketing Communications and Media Management, Content Curation and Development as well as Co-creation with Brand Communities. The integration of the Institute of Direct and Digital Marketing (IDM) and Chartered Institute of Marketing (CIM) has helped in shaping the curricula having strong professional and practical ethos, focusing on employability and continuing professional development in the field of Digital Marketing Management.
Course Duration: 1 year (Full-time)
Career Prospects for Course Graduates: The programme will provide a solid basis for further study (i.e. doctoral level) or a career in the broad Digital Marketing Management area.
Eligibility Criteria: Students are required to have a second class honors’ degree or equivalent in business with evidence of successful attainment of marketing modules and a satisfactory English language skills qualification.
Commencing From: September 2016
Course Fee: £12,000
Scholarships: New Merit Scholarship of up to £2,000is available to Indian students enrolling for the first time in September 2016.
Application Deadline: June 30, 2016
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